Come to Colorado for Cowboys and Way More

T-ride's Town Park: the Quintessential Summer Festival Setting

Summer has popped here in Colorado propelling the season into a solid start. I wrote over a month ago in a previous post about how I attended two major tourism industry events last fall: one for France, one for Colorado. The mood at both gatherings was one of cautious optimism, although I’m sure the French nervosité about their tourism outlook was partly masked by the generous amounts of wine served throughout their program. It seems as though travel to these two fabulous destinations is shaping up nicely, perhaps even better than the travel industry experts might have hoped last fall.

I had a chance to schmooze with many of the movers and shakers from the Colorado travel world at the annual conference of the Colorado Hotel & Lodging Association (CHLA) last November which took place at The Broadmoor in Colorado Springs, our Rocky Mountain state’s premiere property. As with French Affairs ’09, I only attended the social events of this meeting, get-togethers—both casual and high-brow (yes, even in Colorado)—that allowed many opportunities for networking and idea sharing among some of the top hoteliers in the state. I had just returned from the French travel industry event in New York City, so my desire to draw comparisons was sharper than ever. (If you’ve read this blog some, you know that France and Colorado are often my two frames of references, odd as that may seem!) Resulting verdict: the Coloradans’ professionalism—along with the food and wine they serve at their travel industry events—rivals the level of excellence associated with French hospitality.

Better yet, the notion of friendly service seemed to be emphasized even more at the CHLA event. Perhaps that was largely due to the fact that Karyn Ruth White, motivational comedian/author, kicked off the conference with a stand up routine, entitled Laughing in the Face of Stress for Service Professionals. She delivered a very funny, very real look at the pressures, demands and frustrations that come with working in the customer service field. Karyn Ruth emphasizes the importance of “humortunities,” opportunities for injecting humor into stressful and unpleasant situations. We shuffled off to the Wild, Wild West reception, chuckling about the often craziness of travel and how we—as both travelers and travel professionals—would fare better if we approached certain happenings and encounters with more levity.

I think I’ll try some of Karyn Ruth’s recommendations on the French next time I travel to Paris or the provinces. There must be a clever way of laughing off “Ce n’est pas possible, madame.” Listen to the podcast of an interview I did with Karyn Ruth for lots of laughs.

Here in Telluride, we’re in full festival mode. Like most of the other Rocky Mountain towns, festivals dominate our summer scene. But in T-ride, we’re king of the festivals, many of which have been taking place for well over three decades. The Telluride Bluegrass Festival drew near record-breaking numbers last weekend, ringing in the beginning of summer with four days of extraordinary music, good fun and irrepressible sunshine. This weekend it’s Telluride Wine Festival’s turn, then the Plein Air Festivals in Telluride and Aspen are up.  And the happy beat goes on—as throughout most of Colorado—all the way until the end of September.

No wonder so many people come here to vacation in the summer. And you might have thought we’re just all about cowboys, hikers and hippies. Thankfully we have them, too, but we also have a culture and sophistication that rivals most European destinations.

This is actually a good part of the reason I live here.

Colorado Hotel & Lodging Association, ColoradoLodging.com; contact them to receive your complimentary copy of the Summer Vacation Planner.

Thank you to Merrick Chase, from Telluride Photography, for the photos that accompany this story.  You can purchase images of Colorado and more from Merrick’s site, TelluridePhotography.net.

A Sultry Summer Scene in Colorado