Colorado Food & Wine Hotels & Lodging Mountain Living Music & Dance Restaurants Telluride Travel Fun: 20 Years Colorado Hospitality Industry Hotels & Lodging Mountain Lodge Telluride Mountain Village Restaurants Steve Togni
by maribeth
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Celebrating Twenty Extraordinary Years at Mountain Lodge Telluride
In the winter of 2002, I visited Telluride for the first time. I was living in Pagosa Springs, Colorado then and although I was familiar with the grandeur of Aspen and Vail, I was awestruck by the massive log structures of Telluride Mountain Village. I checked into Mountain Lodge Telluride where I was immediately enraptured by its rustic mountain elegance. When I stepped into their Great Room, situated across from their front desk, my jaw dropped.
Reminiscent of the big gathering places of the celebrated lodges within our National Parks and also of the most renowned Great Camps of the Adirondack Mountains, the Mountain Lodge Great Room mirrors the majesty of our magnificent Rocky Mountains. The Great Room at Mountain Lodge Telluride comes with a spectacular panoramic view, one of the best in all of the Rockies.
Despite this striking beauty, the expansive space at that time was dead, completely soulless. There was a bar but it took some doing for the front desk clerk to rustle up someone to serve a couple of drinks. My travel companion and I were the only guests in this awe-inspiring space.
That was before Stefano (Steve) Togni arrived. He took over as general manager at Mountain Lodge Telluride in 2004, fresh off his position of Hotel/Rooms Division Manager at The Peaks. And not long after that, Steve began to shape this property into the vibrant and exciting place of lodging and dining it is today.
Full disclosure: Steve and I have been partnered for almost sixteen of the twenty years he has been at the Lodge, so I have been privy to much of the happenings there. As a serious travel writer and published author, however, I will refrain from boasting too much about Steve. But his accomplishments at this stellar Telluride property are worth touting, especially since he has decided to move on and take a break from the rigorous demands of the hospitality world in our busy mountain town. It’s time for him to recharge; yet before he takes his final bow at Mountain Lodge, I hope that many of you will join me in paying homage to this leading force within Telluride, a man who has given much to our community over these past two decades.
Twenty years: that’s an eternity in the hospitality industry where most senior level managers stay at a property an average of two to three years before moving on to another job. Steve began managing Mountain Lodge Telluride before Telluride, Colorado became known throughout the world as an “it” place to be. Prospect Bowl had recently opened and there was no significant summer tourism up on the mountain. You could still find plenty of parking spaces in town and Mountain Village.
Tourism in Telluride exploded within this period and finding workers has become increasingly more difficult. “What we do isn’t rocket science; finding employee housing is quantum physics,” says Steve Togni.
Blogging was the only real form of social media that existed twenty years ago and even that was just taking off. (That’s partly how we met.) Since then, evolving technologies, social media and customer review sites such as Trip Advisor, Yelp and Open Table have changed much within the hospitality industry. “A critical component of any successful sales and marketing plan today revolves around the strategic implementation of technology. It’s important to continue providing the tools and resources necessary for our team in order to evolve with the new technology,” he says.
And how hard do you think it was to keep a six-acre, full service, 140-room resort afloat during the Covid pandemic? Plus, there were more than one hundred employees to consider. “It was a brutal time,” Steve says. “The Lodge was shut down and I spent three months up in the boardroom pushing numbers and dealing with government agencies trying to figure out how to have the property survive and how to take care of our employees. In truth, I was envious of all those people that were able to stay home for three months.”
He and his team shepherded Telluride Mountain Lodge through that near-disastrous time.
Big hotels require big renovations. At Mountain Lodge Telluride, there were many large capital projects that required attention over the past two decades. At most large properties, these types of major works are undertaken by a broad base of corporate support teams. But at Mountain Lodge Telluride, it has been all hands on deck, directed and managed by Steve Togni. Within the past year, for example, the Lodge had to take on a multi-million dollar roof project when it became challenging to obtain insurance for their shingled roof. That work went on for five months without disrupting the influx of travels that are now the norm of Telluride’s busy summer travel season.
And what about that Great Room? Well, not long after Steve took over, he decided that such a beautiful room deserved a nice restaurant and bar, a convivial place where people could enjoy fine food and drink in a superlative setting. Born in Milan, Steve naturally felt inclined to contact Paolo Canclini, of Rustico and La Piazza fame. Together they created a kitchen (built from scratch!), a bona fide food and beverage plan and launched The View restaurant and bar. This fabulous space has had many iterations since then, often serving breakfast, lunch, dinner and après ski to folks whether they are guests at the hotel or not.
Indeed, whether sipping drinks poolside or delighting in an elegant meal inside by the immense stone fireplace, The View has become a happening spot year round. Locals and visitors alike appreciate it for a vibe that reflects much of the fun and free-spiritedness of Telluride.
This flair might not be much on display during one of Mountain Lodge’s elegant wedding receptions but if you’re able to attend one of their special events such as their Snow Dance, Electric Luau, a Fourth of July barbecue and pool party or a drag brunch, you’re immersed in many of the more fun-loving aspects of life in T-ride. Steve, the driving force behind most of these events, likes to have fun.
It takes a tremendous amount of energy, smarts and dedication to run a noteworthy lodging and dining establishment within a world class resort community. Here he has had to answer to homeowners (each of the Mountain Lodge units are individually-owned) as well as hotel and restaurant guests, while managing over one hundred employees. So he needs to play hard. Fortunately for many of us within the Telluride community, Steve has infused Mountain Lodge with much of his idea of fun.
Local band favorite Joint Point has played at Mountain Lodge about twice a year for the past ten years, and these parties are among the best in Telluride. Like at any good concert, dazzling light shows, tasty bites and drink specials are often an integral part of these happenings.
Steve Togni has, in fact, created a culture at Mountain Lodge that has catapulted it from just another big mountain property to something that’s soulful for guests and his hotel and restaurant workers alike. Sure, he has left his mark with little touches such as tie dye flags, illuminated crossed skis on the exterior that can be viewed from the gondola (X marks the spot) as well as a proliferation of blue LED lights that adorn the property’s trees and pool. (They were among the first in Telluride.) Mountain Lodge was also ahead of the curve by providing stunning reusable shopping bags to their guests that feature winter and summer views of the Lodge. They’ve become killer keepsakes that have made it to every corner of the world. They were also among the first to wrap their shuttle in these same gorgeous winter and summer scenes of the Lodge. And get this: their employee shuttle even once sported a flower power motif–much like the Scooby-doo van.
Early on, Steve made sure that the employee break room was dialed in and freshened up, since he knew that that could serve as the hub for forging bonds within the Mountain Lodge team. What started as weekly lunches furnished to Lodge employees later expanded to daily lunches all year long. Served up by The View restaurant, these lunches are most surely part of the reason Mountain Lodge employees feel nurtured, nourished and valued within their Mountain Lodge family. (It’s also a good way to lure employees back in for their shift on powder days.)
“The most essential and indispensable resource to our operation is our employee base; we operate with that as a principle tenet,” Steve adds.
Yes, from the Great Room to the employee break room to the elegant condo units that make up Mountain Lodge to many spots in between, Mountain Lodge Telluride exudes heart and soul, much in the image of their leader in chief, Steve Togni.
For over ten years, there was even a mascot of sorts, a cat in residence, named Mario, that Steve took in from the cold when he clearly had nowhere else to go. Mario has recently settled into the home of one of his beloved Mountain Lodge moms where he can live out his retirement in an especially tranquil setting. He had a good run of it at the Lodge and was the meeter and greater par excellence to many throughout most of his life.
Mario’s exit was the final green light that lead Steve to the decision to leave the Lodge as well.
Our kitties and I will certainly enjoy having him around more. I doubt he’ll be curling up on the couch much but he likely will be doing some extra laps on Gold Hill, enjoying some well-deserved time off.
Steve invites the whole community to help him celebrate a good time in Telluride at his Fare Steve Well sendoff party at Mountain Lodge on Thursday, October 3 at 6pm. Joint Point will be jamming, so put on your dancing shoes. Steve may even join them for a riff or two. Drink and food specials guaranteed, very much along an Oktoberfest theme. In typical Togni fashion, a good time will surely be had by one and all.
Before that celebration, however, tune into Travel Fun, my talk radio show on KOTO just after noon on Thursday, September 26 for a live interview with Steve. Call up to say hi, ask questions and show support. Anyone who makes a $30. donation to KOTO will automatically be entered into my private drawing for a chance to win a very special prize. Just click on donate and be sure to choose Travel Fun as your favorite program.
For more stories that feature Steve Togni and Mountain Lodge Telluride, type in Steve or Mountain Lodge Telluride into the search in this blog and you’ll pull up all kinds of stories from the past fifteen plus years.